advertising appeal


advertising appeal
рекл. рекламный крючок [трюк\]* (визуальный или вербальный элемент рекламного сообщения (необычные слова, выражения, иллюстрации), привлекший потребителя и заставивший его обратить внимание на рекламируемый товар)
Syn:
See:
* * *
Реклама
рекламный побудительный мотив
мотив, адресованный рекламодателем перспективному потребителю и направленный на то, чтобы вызвать и стимулировать у него внимание, интерес, решение, наконец, действие, выражающееся в совершении покупки рекламируемого товара

Англо-русский экономический словарь.

Смотреть что такое "advertising appeal" в других словарях:

  • advertising appeal — The central theme or idea behind an advertising message. Essentially its purpose is to tell potential buyers what the product offers and why the product is or should be appealing to them. To be meaningful, the appeal must be distinctive and… …   Big dictionary of business and management

  • advertising appeal — / ædvətaɪzɪŋ əˌpi:l/ noun the appeal of an advertisement to the intended audience …   Marketing dictionary in english

  • advertising theme — An advertising appeal used in several different advertisements to give continuity to an advertising campaign. For example, Visa credit cards are advertised as the «most widely accepted card», while the theme of American Express card advertising… …   Big dictionary of business and management

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Appeal to emotion — is a fallacy which uses the manipulation of the recipient s emotions, rather than valid logic, to win an argument. This kind of appeal to emotion is a type of red herring and encompasses several logical fallacies, including: * Appeal to… …   Wikipedia

  • Appeal to motive — is a pattern of argument which consists in challenging a thesis by calling into question the motives of its proposer. It can be considered as a special case of the ad hominem circumstantial argument. As such, this type of argument may be a… …   Wikipedia

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • Appeal to authority — An appeal to authority or argument by authority is a type of argument in logic called a fallacy. It bases the truth value of an assertion on the authority, knowledge, expertise, or position of the person asserting it. It is also known as argument …   Wikipedia

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • Appeal-Democrat — Infobox Newspaper name = Appeal Democrat type = Daily newspaper format = Broadsheet foundation = 1860 (as the Marysville Appeal; see article) owners = Freedom Communications political = headquarters = Marysville, California, United States of… …   Wikipedia

  • Advertising mail — Typical advertising mail Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery …   Wikipedia

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